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"One
of the first nonfiction works to tackle technology's biggest topic with
a sense of humor...Rivlin is a good reporter with a talent for highlighting
the hypocrisy and personal feelings of just about every major industry
figure."
-Jonathan
Littman, Upside magazine
"Bill-watchers
will adore this book. All the dish about your personality makeovers, your
eating habits and resultant weight gain, your extravagances and your penny-pinching,
your teary-eyed reactions when the Department of Justice started poking
you with sticks--that Bill, is the stuff that beach reading is made of."
-Angela
Gunn, Seattle Weekly
"The
Plot to Get Bill Gates combines impressive reporting, original analysis
and a keen eye for telling details that illuminate a larger story of mass
obsession. This is Melville updated for our times, with a Politically
Incorrect twist of humor."
–
Randall Stross, author of The Microsoft Way

This book
began with a facetious line, delivered after a friend asked me how I'd
sum up what was going on in Silicon Valley. It was spring 1997, and at
that point I was spending all of my time writing about the Valley, for
San Francisco magazine and as a contributing writer for Upside.
Ironically, though the eyes of the nation were on Silicon Valley, in the
Valley all eyes seemed diverted northward toward Redmond; Bill Gates's
name was on everyone's lips. "It's all just a plot to get Bill Gates,"
I said to my friend. "A plot by everyone to prove themselves bigger, better,
and smarter than this dislikable, slop-shouldered tyrant from Redmond."
At that point
I had been a journalist for more than 15 years. As a staff writer for
an alternative weekly, I had covered Chicago's City Hall (resulting in
the book, Fire on the Prairie) through most of the 1980s. and I
had spent several years as a street reporter on the youth violence beat
(resulting in the book Drive-By). But by 1994, when I completed
Drive-By, I was ready for a change. And just a short drive from
my home was this stretch of land that, with the sudden surge of widespread
interest in the Internet, was ground zero.
In the mid
'70s, I had spent a great deal of time in my high school's computer room
attempting to master BASIC. I had started college as an engineering major—until
abandoning the hard sciences because of a new-found interest in politics
and writing. But now journalism and my long dormant technical bent have
merged. I dove whole hog into high tech, bringing with me an ingrained
distrust for hype, a died-in-the-wool dislike of hypocrisy, and a strong
love of narrative (i.e., tell it like a story). I cranked out articles
for a variety of publications while simultaneously searching out the story
line that would serve as the backbone for a book bringing readers into
this era-defining business battle.
I see myself
first and foremost as a storyteller. And so my aim with this book is to
present an entertaining and compelling tale that helps the general interest
reader and industry veteran alike gain insights into the nature of competition
in computerdom and the larger-than-life personalities who rule this world.
In a nutshell, The Plot to Get Bill Gates is a story of obsession:
obsession with money, obsession with the Big Strike, but mainly obsession
with Bill Gates, the world's richest man and therefore the object of envy,
attention, and resentment the world over. To my mind it's a tale of obsession
worthy of Melville, where a long line of Captains of Industries have taken
turns playing the role of Captain Ahab, ostentatious in their hate for
Gates—the Great White Whale. The more he is attacked, the angrier and
meaner (and larger!) this whale grows. I hope you enjoy.
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"Rivlin
manages to keep the pages turning with dozens of entertaining anecdotes
and stories about Gates and his enemies. The Plot to Get Bill Gates
is a must for anyone who loves a good old-fashioned high-tech food fight."
-Harry
C. Edwards, Amazon.com
"Rivlin’s
investigation of Gates and the industry that is fixated on him grips the
reader because of its precision, detail, and perspective."
-Loretta
Kalb, www.bookworld.com
"The
Plot to Get Bill Gates makes for a fun read that in a few places is
downright laugh-out-loud funny. Rivlin is a good writer. His insights
into the zeitgeist of high-tech business…cut to the quick."
-Business
2.0
"Rivlin
has a great sense of the hypocrisy and ego-tripping that pervades corporate
boardrooms, and he spares neither Gates nor his rivals the rod. He may
slap Microsoft for its unchecked greed and arrogance, but just as eagerly
shows its rivals…gnashing their teeth and foundering on the rocks of their
own obsessions."
-Alex
Lash, The Industry Standard, June 14, 1999
"Rivlin
makes many intelligent, irreverent points that you would have thought
somebody would have made long ago but didn’t, because high-tech has steamrolled
the media. Rivlin has met the enemy and is still standing tall."
-Wall
Street Journal reporter G. Pascal Zachary, author of Showstopper!
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